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From catastrophe to hybridity to recovery?

COVID-19 has had a devastating impact on the creative and cultural sector in South West England. In this first comprehensive piece of work from Dr Tarek Virani and Jenn Blackwood they look at the impact on the region by asking questions about medium and long term transition and resilience as part of the sector’s recovery. This piece of work begins to unpack the implications of a sector in transition with a focus on South West England’s creative and cultural sector.

The findings indicate that supporting a transition to hybridity (a combination of digital and non-digital means) specifically hybridised production models, income models and organisational models can play an important role in supporting a resilient transition and subsequent path to recovery for the South West Creative and Cultural Sector (CCS).

Join Tarek a selection of panellists from across the creative and cultural sector who’ll share their stories of building resilience into their business models and how they’re looking towards a hybrid future.


Dr Tarek Virani

Tarek is Associate Professor of Creative Industries at the Faculty of Arts, Creative Industries and Education. He is working on a number of large research projects examining creative industries clusters in the south-west of England and beyond. Currently, he is working on Bristol+Bath Creative R+D (including the Creative Workforce for the Future project) as well as legacy planning for the South West Creative Technology Network (SWCTN). Previously he was part Founder and Deputy Director of Network: Queen Mary University of London's Centre for the Creative and Cultural Economy.

Clare Reddington - CEO of Watershed

Clare joined Watershed in 2004, establishing its creative technology programmes including Pervasive Media Studio. She became CEO in 2018. Clare works with industry, academic and creative partners from around the world to champion inclusion, support talent and develop new ideas. Clare is a Visiting Professor at University of the West of England. She is chair of Emma Rice's Wise Children, and a trustee of RSC and British Council.

Marti Burgess - Lakota

More to be announced shortly...