Building on the cluster's strength in publishing innovation, Amplified Publishing explores future models of content creation, discovery and distribution. We're delighted to be working in partnership with industry collaborators including BT, Future and Epic Games to bring you the Amplified Publishing Pathfinder.
Amplified Publishing Funding Opportunities
We’re excited to announce that we now have a number of opportunities to join our Amplified Publishing Pathfinder (a group of people with research questions and projects designed to engage with emergent technologies and develop a diverse set of new ideas for the future) and explore future models of content creation, discovery and distribution.
This current round of funding ranges from £5k each for six Industry Partners to £12k each for six Fellowships. Along with various other opportunities this funding will provide the time, space and resources to focus intensively on exploring an area of interest in the field of Amplified Publishing. For more information on the different opportunities please read the full brief for Fellowships here and Industry Partners here.
Deadline for applications: 10am, Monday 15 March 2021
Amplified Publishing Theme
We live in a world where everyone with access to technology can publish. From YouTubers to Instagram-influencers, from gamers watching each other play online to writers self-publishing; content is everywhere. And yet, the biggest company with its most promising title and the podcaster putting their first episode online share the same problem: how to find an audience.
Digital technologies have fostered the proliferation of new platforms for publishing as well as new platforms for broadcasting, and the rise of video streaming has further dissolved the boundaries between these two modes. The music and games sectors include publishing as part of their workflows, though what publishing means in practice varies widely across these sectors. New models of content creation in virtual, augmented, and mixed reality environments further adds to the possibilities for blue sky research. The rise of audio along with voice activation via smart speakers in the home also provide multiple opportunities for R&D.
While the Covid-19 crisis has delivered rapid change, increasing our use of video conferencing tools, pushing teaching and learning online, boosting sales for some sectors, whilst decimating delivery models for others, we are asking big questions: What does ‘publishing’ mean in the 21st Century? How will the increased availability of seamless and synchronous visual and audio media enhance and expand traditional media, like books and magazines? What does personalisation offer to both content creators, their publishers, and their audiences? With the rise of visual storytelling, what is the future of reading?
And, most importantly of all, who are our audiences, where are our audiences, and what does our audience want?
Through this pathfinder, we aim to bring trade publishers, games and music publishers, web, online, video, audio and broadcast publishers together with tech sector innovators to see what kinds of responses to these challenges can be created.
We will support Fellows over the next year to think deeply about the potential, challenges and opportunities in the area of Amplified Publishing. This is a unique and exciting chance to step back from commercial, academic or career pressures, and focus on new and innovative areas of research, exploration and collaboration. You will apply to us with a specific question, or set of questions, that you want to explore. These will be questions that you don’t know the answers to but which are well informed by your knowledge and experience so far. You could be asking questions from across content publishing, but some that we have include. What does ‘publishing’ mean in the 21st Century? How do visual and audio media enhance and expand traditional media, like books and magazines? What does personalisation offer to both content creators, their publishers, and their audiences? With the rise of visual storytelling, what is the future of reading? What can the music industry learn from games publishing?
Funding for thinking:
We are seeking to recruit six Fellows in Amplified Publishing to join a programme over the next year to think deeply about the potential, challenges and opportunities in the area of Amplified Publishing. The cohort will be made up of two Academic, two Inclusion, two Industry and two New Talent Fellows. Our Academic Fellows have already been recruited.
Read more about the opportunity and how to apply.
Industry Partners (Grants of £5,000)
We are also seeking to recruit up to six Industry Partners in Amplified Publishing to work with us from April to July on more focussed research. This opportunity is aimed at companies, collectives and organisations with a proven track record in this field, or who have experience that could be relevant. Read more about the opportunity and how to apply.
Funding for making
Fellows and Industry Partners will help inform an opportunity to apply for R&D funding which will be shared in mid 2021.
If you have any questions not answered in the FAQs or want to talk to us over the phone or on Zoom please don't hesitate to get in touch with Producers Sarah Addezio and Amy Spencer at firstname.lastname@example.org.
(Photo credit - Bobbi O'Gilvie for From Her Digital programme, Knowle West Media Centre).